Elevate with

Pleasant/Rock

At Pleasant/Rock, we deliver for investors by unlocking dual alpha through financial performance and differentiated market impact.

Who We Are

Pleasant/Rock is a real estate investment and development firm that integrates sports, culture, and community to create long-term value and impact. Founded by Malcolm Jenkins and Brian K. Hinds Jr., the firm combines institutional real estate expertise with athlete-driven investment to deliver scalable, mission-aligned projects across key U.S. markets.

Founded to bridge real estate, sports, and impact investing under one platform

Headquartered in New Jersey, with active pipelines in New Jersey, Ohio, and the Southeast

Partners include municipalities, family office investors, and athlete-backed capital groups

Rooted in the philosophy “One Development, One Community” — each project is designed to elevate both community and residents

Why Pleasant/Rock

The Next-Generation Real Estate & Sports Investment Platform

Integrated Ecosystem: Real estate platform aligned with athlete investment entities

Institutional Expertise: Team experience across $5B+ in transactions and $100M+ in active developments

Dual Alpha Strategy: Generating strong financial returns while driving measurable community impact

Capital Edge: Unique access to athlete and cultural networks that unlock new development partnerships

Community Alignment: Inclusive development approach emphasizing local participation, resident ownership, and workforce housing.

Black and white portrait of Malcolm Jenkins, a man with a beard, wearing a polo shirt, outdoors with trees in the background, labeled as Co-Founder.
A black-and-white photo of a man in a white polo shirt standing outdoors with tropical plants and trees in the background. The text overlay at the bottom reads: "Brian K. Hinds, Co-Founder."
Black and white portrait of a woman with long dark hair, smiling, outdoors with trees and plants in the background, wearing a white shirt with partial text visible, and hoop earrings. Text overlay shows 'Ralonda Johnson partner'.
Black and white portrait of a man with a beard, wearing a dark zip-up jacket, outdoors with trees and palm leaves in the background. Text overlay says "Joseph Johnson" in bold, and "Partner" in smaller font.