Elevate with

Pleasant/Rock

At Pleasant/Rock, we deliver for investors by unlocking dual alpha through financial performance and differentiated market impact. 

At the very center of Real Estate / Sports Investing

Who We Are

Pleasant/Rock is a real estate investment and development firm that integrates the sports and entertainment ecosystem with community-aligned development to create long-term value and measurable impact. Founded by Malcolm Jenkins and Brian K. Hinds Jr., the firm combines institutional real estate expertise with athlete-driven investment to deliver scalable, mission-aligned projects across key U.S. markets.

Founded to bridge real estate, sports, and impact investing under a single platform, Pleasant/Rock is headquartered in New Jersey with active pipelines across multiple growth regions. The firm partners with municipalities, family offices, and athlete-backed capital groups to execute high-conviction developments rooted in its guiding philosophy: One Development. One Community. Each project is designed to elevate both residents and neighborhoods, creating durable value and sustainable outcomes over the long term.

Why Pleasant/Rock

Integrated Ecosystem:

Real estate platform aligned with the sports and entertainment ecosystem, creating proprietary access to differentiated deals, strategic partnerships, and public-private opportunities.

Institutional Expertise:

Team experience across $5B+ in real estate development transactions and $200M+ in active developments.

Dual Alpha Strategy:

Generating traditional real estate returns plus incremental value driven by influence, brand alignment, and differentiated market access.

Community Alignment:

Inclusive development approach emphasizing local participation, resident ownership, and workforce housing.

Affiliations

Black and white portrait of Malcolm Jenkins, a man with a beard, wearing a polo shirt, outdoors with trees in the background, labeled as Co-Founder.
A black-and-white photo of a man in a white polo shirt standing outdoors with tropical plants and trees in the background. The text overlay at the bottom reads: "Brian K. Hinds, Co-Founder."
Black and white portrait of a woman with long dark hair, smiling, outdoors with trees and plants in the background, wearing a white shirt with partial text visible, and hoop earrings. Text overlay shows 'Ralonda Johnson partner'.
Black and white portrait of a man with a beard, wearing a dark zip-up jacket, outdoors with trees and palm leaves in the background. Text overlay says "Joseph Johnson" in bold, and "Partner" in smaller font.